ABOUT PATRICIA --
Returning to where it all began.
My new logo isn’t something new at all.
It’s actually inspired by the very first logo and business card I designed for myself nearly 30 years ago while studying at The Art Institute of Atlanta.
After years of building businesses, creating brands, producing visual content, and working across different creative industries, I found myself reconnecting with what I loved most from the beginning — art, design, storytelling, and creating things that feel personal.
ATLANTA, GA, 1999
Same Initials. Same Spirit.
There’s something special about coming back to the original idea that started everything.
The new PF mark is based on a logo I created for myself as a student at The Art Institute of Atlanta — long before social media, websites, or even knowing where creativity would take me.
What started as a simple personal identity became the foundation of everything I create today.
This rebrand isn’t about reinventing myself.
It’s about returning to the creative instinct that was always there.
MY CREATIVE WORLD --
Where Art Meets Strategy
Over the past 20+ years, my work has evolved across branding, photography, websites, visual storytelling, event experiences, art, and creative direction.
I’ve worked with entrepreneurs, hospitality brands, creative businesses, and the event industry — always blending artistic thinking with emotional connection and strong visual identity.
Creativity has never felt like one lane to me. My work lives at the intersection of art, branding, storytelling, interiors, digital experiences, and human connection.
Today, my work combines both worlds:
the artist and the designer.
Branding
Creative direction, visual identity, and brand storytelling designed to create connection and lasting impact.
Art
Original artwork, painted pieces, logo art, and creative installations inspired by emotion, place, and storytelling.
Video Storytelling
Cinematic content, creative walkthroughs, visual stories designed to capture atmosphere and connection.
Digital Storytelling
Web design, content creation, and digital experiences that blend strategy, emotion, and strong visual identity.